Muscatine

KFC wants folks to watch its backside.

Or, more precisely, the backsides of female college students it's recruiting to promote its hot new bunless Double Down sandwiches.

Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends.

http://www.usatoday.com/money/industries/food/2010-09-22-kfc22_ST_N.htm?loc=interstitialskip